Jane has over 20 years of client and agency side research experience across B2B and B2C markets. She relishesdelivering insights that offer a deeper audience understanding, promote fresh thinking, challenge conventions and genuinely make a difference. Qualitative research is her passion but you find her just as often pouring over data tables to pull out a narrative worthy of a press headline. She is a Certified Member of the MRS, member of the AQR and a qualified MRS mentor. Sapio Research is the second agency she has been involved with launching.
Jane Hales is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.