The Association for Qualitative Research
The Hub of Qualitative Excellence
Jane Hales, Sapio Research, UK (Qual Research)

Jane Hales

Managing Partner
Sapio Research
United Kingdom

Jane has over 20 years of client and agency side research experience across B2B and B2C markets. She relishesdelivering insights that offer a deeper audience understanding, promote fresh thinking, challenge conventions and genuinely make a difference. Qualitative research is her passion but you find her just as often pouring over data tables to pull out a narrative worthy of a press headline. She is a Certified Member of the MRS, member of the AQR and a qualified MRS mentor. Sapio Research is the second agency she has been involved with launching.

Guest Member

Jane Hales is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR