The Association for Qualitative Research
The Hub of Qualitative Excellence
☰

Members of the AQR

By Surname By Company

Reasons to join the AQR

Membership Benefits Individual Membership Group Membership Affiliate Membership Alumni Membership Membership Logo UK Tax Relief

Joining and Renewals

Apply to join the AQR Membership Renewals
Debbie Bray, Hook Research, UK (Qual Research)

Debbie Bray

CEO
Hook Research
United Kingdom

Debbie began her qualitative career as a researcher in 1997 where her passion for understanding kids and youth audiences was ignited working on a range of kid's media brands. She set up her own qualitative research agency in 2012 with a focus on kids and youth audiences.

AQR Membership

Debbie has been a Member of the AQR since November 2022.

Notable achievements and contributions

  • 1997 Graduated Nottingham Trent Uni degree in Business & Finance
  • 1998 Began Qualitative career as a Research Executive
  • 2010 Qualified as a teacher with Greenwich University
  • 2011 Qualified as a Humanistic Counsellor with BACP
  • 2011 Taught level 1 and 2 counselling skills
  • 2012 Set up and continues to run Hook Research Ltd as CEO
  • 2019 Shortlisted for AQR Prosper-Riley Smith
  • 2020 Highly commended for AQR Qualitative Excellence Award
  • 2022 MRS (Market Research Society) Approved Mentor
Debbie Bray, Hook Research, UK