The Association for Qualitative Research
The Hub of Qualitative Excellence
Debbie Bray, Hook Research, UK (Qual Research)

Debbie Bray

Hook Research
United Kingdom

Debbie began her qualitative career as a researcher in 1997 where her passion for understanding kids and youth audiences was ignited working on a range of kid's media brands. She set up her own qualitative research agency in 2012 with a focus on kids and youth audiences.

AQR Membership

Debbie has been a Member of the AQR since November 2022.

Notable achievements and contributions

  • 1997 Graduated Nottingham Trent Uni degree in Business & Finance
  • 1998 Began Qualitative career as a Research Executive
  • 2010 Qualified as a teacher with Greenwich University
  • 2011 Qualified as a Humanistic Counsellor with BACP
  • 2011 Taught level 1 and 2 counselling skills
  • 2012 Set up and continues to run Hook Research Ltd as CEO
  • 2019 Shortlisted for AQR Prosper-Riley Smith
  • 2020 Highly commended for AQR Qualitative Excellence Award
  • 2022 MRS (Market Research Society) Approved Mentor