The Association for Qualitative Research
The Hub of Qualitative Excellence
Anthony Shephard-Williams, Mustard Research, UK (Qual Research)

Anthony Shephard-Williams

Mustard Research
United Kingdom

Anthony has approaching 20 years experience in agencies in London and Manchester and a BA (Hons) Business & Marketing. He works on both qual and quant projects with a particular interest in online communities and AI.

AQR Membership

Anthony has been a Member of the AQR since May 2024.

Notable achievements and contributions

  • 2006 Joined GfK NOP's graduate scheme
  • 2009 Joined Virtual Surveys (now known as Human8)
  • 2010 Joined Mustard Research
  • 2021 Became a co-owner of Mustard
  • 2023 Created thought leadership article in collaboration with Qualzy