The Association for Qualitative Research
The Hub of Qualitative Excellence
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Andrea Steel, Good Sense Research Ltd, UK (Qual Research)

Andrea Steel

Qualitative Research Manager
Good Sense Research Ltd
United Kingdom

Andrea's first foray into the world of consumer research began in 1996 when she joined P&G within R&D. Her love of people made her take the leap in 2001 and become a committed agency-side qualitative researcher and she has never looked back. In 2010, after the birth of her third child, she decided to freelance, while bringing up her children, but in 2020 returned to the world of full-time employment and rejoined agency life.

AQR Membership

Andrea has been a Member of the AQR since June 2003.

Articles published by the AQR

Andrea Steel, Good Sense Research Ltd, UK