The Association for Qualitative Research
The Hub of Qualitative Excellence
Maria Boyle, MBConsultancy, UK (Qual Research)

Maria Boyle

Qualitative Research Director
United Kingdom

Maria has over 19 years experience in qualitative research after a career in the ad industry as a communications planner, including Leo Burnett London & Hong Kong. As an independent researcher she enjoys insight projects across consumer and B2B, and is also an expert in applied colour psychology.

AQR Membership

Maria has been a Member of the AQR since July 2002.

Notable achievements and contributions

  • 2013 Attended AQR Role & Uses of Ideas from Psychotherapy
  • 2017 Attended AQR Spark Event on semiotics with Dr Alex Gordon
  • 2018 Attended AQR Breakfast Bites on Creative Facilitation
  • 2020 Participated in AQR Have a Go platform trial
  • 2020 Attended AQR Spark Event by Dr Nick Southgate
  • 2021 Attended AQR Breakfast Bites on Behavioural Economics
  • 2021 Attended AQR Masterclass Online Whiteboards
  • 2022 Attended AQR Masterclass on Extreme Prototyping