Animate Research & Vision
Joanna started her 18-year career with BJM then immersed herself in qualitative research methodologies with CRAM. She moved into planning roles with NPD agency Craton Lodge & Knight and marketing consultancy New Solutions; from there Joanna went on to introduce a planning and research function to design agency Coleman Planet - working with marketing and creative teams to evolve brands in terms of their visual identity and brand communication. Joanna set up Animate in 1998 and was a member of the AQR committee between 2000-2003.
Joanna Hill is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.