The Association for Qualitative Research
The Hub of Qualitative Excellence
Alison Flannery, Amarach Research, Ireland (Qual Research)

Alison Flannery

Research Director
Amarach Research

Alison is an experienced dualist researcher, and has been a 'hands on' qualitative researcher for over 20 years. She was trained originally by the MRS and in client-specific techniques by organisations such as Procter & Gamble. Now MD of Swift Research, she is involved across the spectrum, from advising clients to coaching junior researchers to hone their qual skills and develop a passion for uncovering hidden gems.

AQR Membership

Alison has been a Member of the AQR since October 2003.

Notable achievements and contributions

  • 1992 Graduated from Newcastle with BSc Hons Applied Consumer Sciences
  • 1992 Began research career with Northern Arts, Arts Marketing Company
  • 1994 Joined Swift Research as Research Executive
  • 1994 Trained in qual with MRS and P&G incl. P&G 'Concept Labs'
  • 1998 Developed moderator training programme for external partner
  • 2002 Headed up all internal training & development at Swift Research
  • 2007 Appointed MD at Swift Research a full service agency
  • 2007 Developed on-site viewing facilities to include bespoke services
  • 2018 Attended AQR Breakfast Bites North What is semiotics about?