The Association for Qualitative Research
The Hub of Qualitative Excellence
Anita Fuller, Qualispace, Spain (Qual Research)

Anita Fuller


Anita is a British qualitative researcher who has been living and working in Madrid since the year 2000. She has particular expertise in working for research agencies looking for a qual partner in Spain. She believes in the importance of understanding, and conveying, cultural context, lifestyle and trends in order to gain meaningful insight into Spanish consumers.

More information about Qualispace

AQR Membership

Anita has been a Member of the AQR since 10/1998.

Notable achievements and contributions

  • 1992 First-class Honours, Hispanic Studies King's College London
  • 1994 MA in European Studies, Exeter University
  • 1995 Began qual career with Taylor Nelson AGB, London
  • 1996 Completed AQR Residential Foundation Course
  • 1998 CIM (Chartered Institute of Marketing) Advanced Cert, London
  • 2000 Moved to Spain, started working for Escario & Asociados, Madrid
  • 2003 Founding partner of research agency El Patio Insights, Madrid
  • 2007 Set up independent qualitative partnership, Qualispace, Spain