The Association for Qualitative Research
The Hub of Qualitative Excellence
John Pawle, QRi Consulting, UK (Qual Research)

John Pawle

Consultant Quant Director
QRi Consulting
United Kingdom

John has been instrumental in pioneering online methods of measuring emotion, including QualiQuant® and Lovemarks™ since 2000. He was formerly Managing Director of QiQ International, the innovative online agency he created with Peter Cooper and CRAM International. Prior to that he had a long and successful career at Unilever, which included senior positions in Russia, Dubai and laterally, Blackfriars. John has also written many conference papers for ESOMAR and MRS on Measuring Emotion, the Emotional Effects of Advertising, and Brand Personality.

More information about QRi Consulting

AQR Membership

John has been a Member of the AQR since November 2013.