The Association for Qualitative Research
The Hub of Qualitative Excellence
Charlotte de Saint Meleuc, AVENIR FOCUS, France (Qual Research)

Charlotte de Saint Meleuc

COO
AVENIR FOCUS
France

As a HEC French Business School graduate, Charlotte has developed solid expertise in market research over the past 20 years, with significant experience as a research director in France and abroad (Singapore and Argentina). She has a deep understanding of consumers through different qualitative methodologies. Since 2024, she has been leveraging her expertise at AVENIR FOCUS to deliver high-quality FIELDWORK SERVICES, as she firmly believes that successful market research begins with excellent fieldwork.

More information about AVENIR FOCUS

AQR Membership

Charlotte has been a Member of the AQR since November 2024.

Notable achievements and contributions

  • 2003 Began career at MATTEL as brand manager (Barbie & Fisher Price).
  • 2005 Research Manager at ASIA INSIGHT Singapore
  • 2007 Associate Manager at NIELSEN Argentina
  • 2010 Research Director at MARKET VISION
  • 2017 Founder of CSM Research
  • 2024 Joined AVENIR FOCUS