SITE MAINTENANCE: We are currently applying some system upgrades. Whilst this is in progress, we are unable to take directory or membership updates. Normal service will be resumed as soon as possible.

Members of the AQR

By Surname By Company

Reasons to join the AQR

Membership Benefits Individual Membership Group Membership Affiliate Membership Alumni Membership Membership Logo UK Tax Relief

Joining and Renewals

Apply to join the AQR Membership Renewals

Kelly McKnight, Join the Dots, UK (Qual Research)

Kelly McKnight

Consumer Trends Director
Join the Dots
United Kingdom

Kelly heads up the Consumer Trends team at Join the Dots, where she specialises in integrating consumer trends with primary research. She is interested in the practical application of happiness theory to help brands make sense of consumer behaviours and predict emerging needs.

Guest Member

Kelly McKnight is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR

2015 Happiness matters