The Association for Qualitative Research
The Hub of Qualitative Excellence
Kate Wilson, (Qual Research)

Kate Wilson

Kate has been advising a wide range of businesses about marketing for over 20 years. She has extensive experience of all aspects of marketing strategy disciplines including brand and service positioning, identification of competitive advantage, audience segmentation, advertising and communications. Kate is skilled in using qualitative and quantitative research and analytical techniques to ensure understanding of markets, audiences, competitors and products.

Guest Member

Kate Wilson is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR