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Mike Imms, (Qual Research)

Mike Imms

Mike Imms is an experienced marketer and trainer, with extensive knowledge of both the agency and client side of the business. He is also known for his writing on the history and the theory of qualitative research, co-editing the 2002 Sage series 'Qualitative Market Research: Principle and Practice', and co-writing its introductory volume.

Guest Member

Mike Imms is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR

2008 A timeless masterclass
2007 Evolution in action
2001 Paris: Vive la difference!
2001 Repeat Attendance Focus
2000 Where does qual sit with 'E'?
2000 Evolution of the species
2000 A few facts about qual
1999 Insights into the Euro market
1999 Who has been to a group?