The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Laura Payten, Associate Director, Yonder Consulting Limited, UK

Laura Payten

Associate Director
Yonder Consulting Limited
United Kingdom

After graduating with a first class honors degree from the University of Exeter, Laura has spent four years in quantitative research, analysing the retail landscape at Kantar Worldpanel and testing everything from ads to NPD to branding at system 1 agency BrainJuicer. Here she was introduced to the world of digital qual and the depth it can deliver and so sought a new challenge to broaden her research expertise with qualitative agency Firefish

AQR Membership

Laura has been a Member of the AQR since December 2020.

Notable achievements and contributions

  • 2016 Completed November's AQR Hands on Moderating Skills Course