The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Jag Poonia, Ethnic Dimension, UK

Jag Poonia

Director
Ethnic Dimension
United Kingdom

Jag Poonia is a market research professional, specialising in talking to and providing insight into the UK's minority ethnic consumers and staff. She has over 20 years' experience in working with both established and newer emerging minority ethnic communities. Over this time, Jag has built a wealth of insights into the attitudes, behaviours and needs of these audiences, and nuances, helping clients to help effectively reach and engage with these audiences.

More information about Ethnic Dimension

AQR Membership

Jag has been a Member of the AQR since December 2014.

Notable achievements and contributions

  • 2018 Attended AQR's Eyes Wide Open event