Jag has been a qualitative researcher since 1990. She started her career at RDS, before she founded Ethnic Dimension Limited, a specialist ethnic research and insight service. Working for private, public and third sectors, connecting clients with ethnic consumers and staff is her specific expertise.
Jag has been a Member of the AQR since December 2014.
Notable achievements and contributions
- 2018 Attended AQRs Eyes Wide Open event