The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Jag Poonia, Director, Ethnic Dimension, UK

Jag Poonia

Ethnic Dimension
United Kingdom

Jag has been a qualitative researcher since 1990. She started her career at RDS, before she founded Ethnic Dimension Limited, a specialist ethnic research and insight service. Working for private, public and third sectors, connecting clients with ethnic consumers and staff is her specific expertise.

More information about Ethnic Dimension

AQR Membership

Jag has been a Member of the AQR since December 2014.

Notable achievements and contributions

  • 2018 Attended AQR’s Eyes Wide Open event