The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Billie Ing, Front-End Innovation Engagement Lead for Europe, Ipsos MORI, UK

Billie Ing

Front-End Innovation Engagement Lead for Europe
Ipsos MORI
United Kingdom

Billie's role is to bring the best of Ipsos together to help solve innovation challenges in a consumer-centric way and recently has developed a new offer in the front-end innovation space. Using Ipsos's wide network, strong client relationships, and new research methods, she has established a set of approaches that build on traditional and new methodologies, specifically to supercharge innovation. Billie has been at Ipsos for 9 years, with expertise across the business, in particular in ethnography, insight and innovation. Her clients have included Unilever, SCA, Tesco, Nestle and MARS.

Guest Member

Billie Ing is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Notable achievements and contributions

  • 2016 Finalist AQR Prosper Riley-Smith Qualitative Excellence Award

Articles published by the AQR