Emma is focused on creating impact and has a passion for understanding people; what they do and why they do it, in order to figure out what they will do next. In her 20+ years in the insight game, she's been a quallie, quantie and brand planner; uncovering insights that stand up to commercial reality through real time techniques anchored in behavioural economics, and bringing those insights to life to live through an organisation.
Emma has been a Member of the AQR since December 2008.
Notable achievements and contributions
- 2016 Attended AQR's Eyes Wide Open event