Consultant in Creative Strategy
Lailah is a cultural insight expert with a special love for language. She has an MA in Applied Linguistics, and aims to bring the value of a sociolinguistic lens to her research. Lailah was trained as a graduate at cultural insight agency Sign Salad, who championed her growth in learning the workings of culture and the implications for brands. She now works as a Consultant in Creative Strategy at Kantar, combining her linguistic and semiotic cultural experience with qualitative methodologies.
Lailah Choudry is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.