Anniki has been at FLAMiNGO since late 1998. Before joining them, she lived in Amsterdam for about three years where she learnt Dutch, enjoyed the calmness and tranquility of cycling by the canals and sampled the best cheeses that Holland has to offer. She also worked in the record industry for a while and even had a brief fling with pop stardom herself (very brief). At FLAMiNGO she has worked on a broad range of projects, focusing on UK and European youth. She co-wrote a study exploring UK youth and their experiences and choices of brands
Anniki Sommerville is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.