The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Bill Gourlay,

Bill Gourlay

Bill Gourlay has a degree in economics from Strathclyde, an MBA from Cranfield and an MRS diploma. He spent time as European MR manager for British packaging firm Bowaters (now Rexam) and US electronics manufacturer Thomas & Betts Int. Inc., followed by ten years as an ad agency planner. He set up as an independent researcher and planner in 1990, and now works with a broad mix of clients ranging from national and local government to telecoms

Guest Member

Bill Gourlay is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR