The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Mike Imms,

Mike Imms

Mike Imms is an experienced marketer and trainer, with extensive knowledge of both the agency and client side of the business. He is also known for his writing on the history and the theory of qualitative research, co-editing the 2002 Sage series 'Qualitative Market Research: Principle and Practice', and co-writing its introductory volume.

Guest Member

Mike Imms is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR