The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Rachel Ormrod,

Rachel Ormrod

Rachel Ormrod is a qualitative researcher specialising in the strategic and creative development of products, brands and advertising. She has worked in the industry for 19 years and has a wealth of experience, particularly in FMCG markets with a special interest in the Over 55s. She is a former Chairman of the AQR Committee.

Guest Member

Rachel Ormrod is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR