The Association for Qualitative Research
The Hub of Qualitative Excellence
Kevin McLean, Wardle McLean, UK (Qual Research)

Kevin McLean

Wardle McLean
United Kingdom

Kevin McLean is MD of Wardle McLean. We do qualitative research with a behavioural flavour, exploring the space between what matters to people and what matters to companies. Kevin is a Fellow of the MRS, a member of ESOMAR and specialises in communications studies, international research and ethnographic research and is a keen photographer and blogger.

AQR Membership

Kevin has been a Member of the AQR since January 2004.

Articles published by the AQR