The Association for Qualitative Research
The Hub of Qualitative Excellence
Debbie Newbould, Flume, UK (Qual Research)

Debbie Newbould

Managing Director
United Kingdom

Debbie Newbould is founder and Managing Director of Flume, previously One-MS, a fiercely independent qualitative research agency based in Birmingham. She has always worked in qual research, previously being business development director with Millward Brown.

AQR Membership

Debbie has been a Member of the AQR since March 2002. Debbie serves on the AQR Management Board.

AQR Qualitative Excellence Award

Debbie is a winner of the AQR Qualitative Excellence Award, the industry's leading award for qualitative research and a highly regarded badge of excellence.

Notable achievements and contributions

  • 2015 Shortlisted AQR Prosper Riley-Smith Qualitative Excellence Award
  • 2016 Attended AQR's Eyes Wide Open event
  • 2022 Winner of AQR Qualitative Excellence Award
  • 2023 Elected to the AQR Board

Articles published by the AQR