Debbie Newbould is founder and Managing Director of Flume, previously One-MS, a fiercely independent qualitative research agency based in Birmingham. She has always worked in qual research, previously being business development director with Millward Brown.
Debbie has been a Member of the AQR since March 2002. Debbie serves on the AQR Management Board.
AQR Qualitative Excellence Award
Debbie is a winner of the AQR Qualitative Excellence Award, the industry's leading award for qualitative research and a highly regarded badge of excellence.
Notable achievements and contributions
- 2015 Shortlisted AQR Prosper Riley-Smith Qualitative Excellence Award
- 2016 Attended AQR's Eyes Wide Open event
- 2022 Winner of AQR Qualitative Excellence Award
- 2023 Elected to the AQR Board