The Association for Qualitative Research
The Hub of Qualitative Excellence
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Sarah Jones, Hey, Martha! Research, UK (Qual Research)

Sarah Jones

Founder and Director
Hey, Martha! Research
United Kingdom

Sarah is a director at Hey, Martha. Research. She loves listening to, talking to and watching people. Most of all she loves turning these snippets of conversations, nuggets of data and observations into something that clients can use to build successful brands.

AQR Membership

Sarah has been a Member of the AQR since April 2018.

Notable achievements and contributions

  • 2019 Finalist AQR Qualitative Excellence Award

Articles published by the AQR