The Association for Qualitative Research
The Hub of Qualitative Excellence
Natasha Ward, Acacia Avenue, UK (Qual Research)

Natasha Ward

Associate Director
Acacia Avenue
United Kingdom

Having started out in academic research, Natasha made the move into market research in 2017, looking for a faster pace and greater variety, and she's not looked back since. Coming from a background in psychology and academic research means that she loves the constant grappling with new thinking.

More information about Acacia Avenue

AQR Membership

Natasha has been a Member of the AQR since May 2018. Natasha serves on the AQR Management Board.

Notable achievements and contributions

  • 2019 Completed AQR's two day May Moderating Skills Workshop
  • 2021 Attended AQR Speak Up Course
  • 2023 Attended AQR Thinking Differently Masterclass
  • 2023 attended AQR Event Strategy North Star or Big Banana?
  • 2023 Elected to the AQR Board