The Association for Qualitative Research
The Hub of Qualitative Excellence
Iain Carruthers, IC&CO, UK (Qual Research)

Iain Carruthers

United Kingdom

Iain is a senior insight and innovation specialist. He started professional life selling beer for Scottish & Newcastle Breweries and this led to market research (Millward Brown, Added Value, ICM) and brand consultancy (Interbrand). He runs his own consultancy, IC&CO.

AQR Membership

Iain has been a Member of the AQR since September 2012.

Notable achievements and contributions

  • 2011 - 2019 Tutored on AQR’s Workshop — Welcome to the Game
  • 2019 Appointed Managing Editor of AQR's In Brief

Articles published by the AQR