Iain is a senior insight and innovation specialist. He started professional life selling beer for Scottish & Newcastle Breweries and this led to market research (Millward Brown, Added Value, ICM) and brand consultancy (Interbrand). He runs his own consultancy, IC&CO.
Iain has been a Member of the AQR since September 2012.
Notable achievements and contributions
- 2011 - 2019 Tutored on AQRs Workshop Welcome to the Game
- 2019 Appointed Managing Editor of AQR's In Brief