The Association for Qualitative Research
The Hub of Qualitative Excellence
Emma Laney Smith, Syren, UK (Qual Research)

Emma Laney Smith

United Kingdom

An experienced researcher and strategist, Emma has led projects in over 25 countries and worked with some of the worlds' best loved brands and clients including Mondelez, Penguin Random House, Asahi, NBC Universal, Elemis, Diageo amongst many others.

AQR Membership

Emma is a Member of the AQR.

Notable achievements and contributions

  • 1999 Graduated Univ of Cambridge with a degree in Modern Languages
  • 1999 Joined Added Value, secondments to Coca Cola and Paris office
  • 2002 Joined McCann Erickson
  • 2002 Ran McCann London's Insight & Trends unit, Pulse
  • 2005 Founded Syren
  • 2016 Attended AQR's Eyes Wide Open event
  • 2018 Attended AQR Behavioural Economics Researcher Perspective
  • 2018 Attended AQR Behavioural Economics Client Perspective

Articles published by the AQR

Contacting Emma Laney Smith

Emma on Linked In

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