The Association for Qualitative Research
The Hub of Qualitative Excellence
Dr Pippa Bailey, Ipsos MORI, UK (Qual Research)

Dr Pippa Bailey

Head of Innovation
Ipsos MORI
United Kingdom

A PhD in Psychology looking at context effects in preference & choice, followed a BSc (Hons) degree in Applied Consumer Science. Pippa started her career in academia at the Institute of Food Research in 1993 but a passion for applying sound scientific principles to commercial research led Pippa to move agency side in 1997. Pippa is how head of Innovation at Ipsos MORI and is on a constant mission to uncover new and better ways to access reality and provide valid and actionable insights to clients.

Guest Member

Dr Pippa Bailey is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR