The Association for Qualitative Research
The Hub of Qualitative Excellence
Reshma Bachwani, (Qual Research)

Reshma Bachwani

Reshma has spent a decade exploring consumer insights and advising companies on their marketing and communication strategies. Her career spans stints at The Nielsen Company, Research International, Chlorophyll Brand & Communication Consultancy, and TNS. She now consults independently under the name Illume. Trained as a clinical hypnotherapist in Europe she specializes in applying subconscious approaches to unearthing more meaningful consumer insights.

Guest Member

Reshma Bachwani is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR