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Ruth McNeil, Ruth McNeil & Associates, UK (Qual Research)

Ruth McNeil

Market Research Consultant
Ruth McNeil & Associates
United Kingdom

Ruth is a market research consultant with a background in both marketing and research. Following a degree in languages at Durham, she started her career as a UCMDS marketing trainee with Unilever, working in market analysis; subsequently she was a brand manager at Lever Industrial. Since 2000 Ruth has run her own micro research company, drawing on her own expertise and that of a range of senior research associates across a number of different areas.

Guest Member

Ruth McNeil is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR

2010 Can Nike bridge the crevasse