Tara began her career in market research at Pegram Walters Associates in 1990. She went on to head the fieldwork division of SPA before forming Indiefield in 1998. She was a founding director of Wyoming Studios in London until 2003 and served as a Councillor on the board of the Market Research Society from 2007-2010.
Tara has been a Member of the AQR since May 2020.
Notable achievements and contributions
- 1998 Founded Indiefield
- 2007 MRS Councillor