The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Tara Lyons, Managing Director, Indiefield, UK

Tara Lyons

Managing Director
Indiefield
United Kingdom

Tara began her career in market research at Pegram Walters Associates in 1990. She went on to head the fieldwork division of SPA before forming Indiefield in 1998. She was a founding director of Wyoming Studios in London until 2003 and served as a Councillor on the board of the Market Research Society from 2007-2010.

More information about Indiefield

AQR Membership

Tara has been a Member of the AQR since May 2020.

Notable achievements and contributions

  • 1998 Founded Indiefield
  • 2007 MRS Councillor