Anne became a qualitative researcher by accident more than 35 years and still believes it?s the most satisfying and engrossing business you could find. She has worked in advertising as a planner and on the research agency side with outfits as diverse as the Schlackman organisation and the megalithic Ipsos Group. She is now running her own consultancy, Thinks Research. Lately, believing firmly in enlightened self-interest, she has been concentrating on researching third age products, services and issues.
Anne Ward is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.