David Penn amassed a wealth of experience in market research spanning both client and agency sides of the business, before starting Conquest, a research agency based in Hammersmith, in 1989. He has published and presented widely on marketing and advertising research, including several papers at recent Market Research Society (UK) and ESOMAR conferences. He is also co-leader of the ESOMAR workshop on Measuring Emotions and is a frequent speaker at WARC conferences on advertising research.
David Penn is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.
Articles published by the AQR
- 2011 A questioning nature