The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: John Sayers

John Sayers

Managing director
Insight, the insight communication agency
UK

John comes from a marketing and advertising background. For the last decade he has been creative director of Firefilms @ Firefish and has focused his attention on the capture and communication of insight using film, while also developing award-winning methodologies. He has just launched Insider, which deals solely with the communication of insight in creative ways using technology, film, print, events and experiences.

Guest Member

John Sayers is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR