The Association for Qualitative Research
The Hub of Qualitative Excellence
Caroline Whitehill, Acacia Avenue, UK (Qual Research)

Caroline Whitehill

Co-Founder and Strategist
Acacia Avenue
United Kingdom

Caroline is a communications specialist with a background in advertising. Prior to founding Acacia Avenue, Caroline had an international career, spending time in Hong Kong, Canada and the US. She makes it her business to be involved in the research industry, regularly contributing to events and papers.

More information about Acacia Avenue

AQR Membership

Caroline has been a Member of the AQR since May 2004.

AQR Qualitative Excellence Award

Caroline is a winner of the AQR Qualitative Excellence Award, the industry's leading award for qualitative research and a highly regarded badge of excellence.

Notable achievements and contributions

  • 2003 Elected to AQR Committee served to 2012
  • 2005 Editorial Referee for the IJMR
  • 2008 Speaker at AQR QRCA conference
  • 2010 Speaker at AQR QRCA conference
  • 2012 Finalist for the Prosper Riley Smith Award
  • 2012 Speaker at AQR QRCA conference
  • 2013 Finalist for the Prosper Riley Smith Award
  • 2013 Winner Best Session MRS Conference
  • 2014 Winner Best Overall Contribution MRS Conference
  • 2014 Speaker at AQR QRCA conference
  • 2015 Session Chair at AQR Conference: Being Human
  • 2016 Finalist AQR Prosper Riley-Smith Qualitative Excellence Award
  • 2016 Tutored on AQR Moderating Skills, Sweating the small stuff
  • 2016 Attended AQR's Eyes Wide Open event

Articles published by the AQR