The Association for Qualitative Research
The Hub of Qualitative Excellence
Sarah Jay, Acacia Avenue, UK (Qual Research)

Sarah Jay

Research Director
Acacia Avenue
United Kingdom

Sarah has 16 years' research experience in NPD, creative development, branding strategy and consumer understanding work across a wide range of sectors, from finance to FMCG. A modern languages graduate with a CIM Professional Diploma in Marketing, she is particularly interested in behavioural economics and semiotics in qualitative work.

More information about Acacia Avenue

AQR Membership

Sarah has been a Member of the AQR since September 2016.

Notable achievements and contributions

  • 2018 Attended AQR Behavioural Economics Researcher Perspective
  • 2018 Attended AQR Behavioural Economics Client Perspective
  • 2019 Elected to the AQR Board
  • 2020 -2021 Devised and tutored AQR's Models of Thinking training
  • 2021 Elected as AQR Vice Chair

Articles published by the AQR