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Michael Herbert, UK (Qual Research)

Michael Herbert

Alumni Member
United Kingdom

Michael has been working as an independent qualitative consultant, mentor and trainer for the last 6 years. He spent much of 2012 working in Shanghai with a Chinese qual agency and their clients and coaching their executives. He was a board director of Henley Centre HeadlightVision for two years prior to this, where he ran the biggest qual account as well as creating their qual training programme.

AQR Membership

Michael has been a Member of the AQR since October 2002.

Notable achievements and contributions

1995 Conducted world's first online focus group for Daily Telegraph
2005 Founded Michael Herbert Associates
2006 Became Board director of HenleyCentreHeadlight Vision
2013 Elected to the AQR Management Board
2013 Ran the AQR Qualitative Accreditation sub-committee
2016 Attended AQR’s Eyes Wide Open event

Articles published by the AQR

2017 Just one step away
2016 Edging closer to professionalisation
2015 Qualitative Professionalism
2015 Accreditation morphs into professionalisation
2014 Calling all quallies
2014 Qualitative accreditation is happening
2013 Make training count
2001 Online: An Introduction