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Caroline Whitehill, Acacia Avenue, UK (Qual Research)

Caroline Whitehill

Co-Founder and Strategist
Acacia Avenue
United Kingdom

Caroline is a communications specialist with a background in advertising. Prior to founding Acacia Avenue, Caroline had an international career, spending time in Hong Kong, Canada and the US. She makes it her business to be involved in the research industry, regularly contributing to events and papers.

More information about Acacia Avenue

AQR Membership

Caroline has been a Member of the AQR since May 2003.

AQR Qualitative Excellence Award

Caroline is a winner of the AQR Qualitative Excellence Award, the industry's leading award for qualitative research and a highly regarded badge of excellence.

Notable achievements and contributions

2003 Elected to AQR Committee served to 2012
2005 Editorial Referee for the IJMR
2008 Speaker at AQR QRCA conference
2010 Speaker at AQR QRCA conference
2012 Finalist for the Prosper Riley Smith Award
2012 Speaker at AQR QRCA conference
2013 Finalist for the Prosper Riley Smith Award
2013 Winner Best Session MRS Conference
2014 Winner Best Overall Contribution MRS Conference
2014 Speaker at AQR QRCA conference
2015 Session Chair at AQR Conference: Being Human
2016 Finalist AQR Prosper Riley-Smith Qualitative Excellence Award
2016 Tutored on AQR Moderating Skills, Sweating the small stuff

Articles published by the AQR

2014 A difficult but beautiful birth
2008 Complexities of trust
2005 You don't have to be a brain scientist
2004 New Thinking Myths